Health ka Tasty Partner

Our Story

What started as a passion for creating the perfect peanut butter has grown into India’s favourite fitness and lifestyle brand. MyFitness, a proud member of BRND.ME, brings together taste, nutrition, and community to fuel your every day.

#1 Peanut Butter in India

Available in 5+ countries and growing.

Loved by millions of fitness enthusiasts.

Journey So Far

April, 2018

Inception & Ideation

December, 2023

D2C Website Launched

September, 2022

Mensa Strategic Acquisition

March, 2023

Global Expansion (Expanded reach to Middle East)

December, 2024

Expanded to Other Categories (Added Protein Bars and Whey Protein to our product line)

What we stand for …

Trust
A legacy of delivering products that consumers can rely on for their health and fitness journeys.
Convenience & Versatility
On-the-go solutions for busy lifestyles.
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Commitment to Excellence
A focus on performance-driven, functional products that align with diverse fitness goals.